MOTHERS BEING MOTHERS

With Emilia Alfaro, Álvaro de la Lama, and their three children. 

Being a mother is much more than caring with love. It is lending your blazers without hesitation, dressing in pink because it is their favorite color, or finding the perfect look to match.

It is trying to have a coffee in silence and knowing that you will leave there with your blouse full of stains. It is getting ready to go loaded with sports bags, balls, backpacks, and snacks.  It is knowing that you have incredible luck.

A campaign that speaks of real life. Of a real family. Like many others. The privilege of being a mother. 

A campaign that celebrates that the sacrifices made for children are a true gift.

Because there is nothing better than seeing them happy when they put on your blazer and pretend to be you. Their favorite person. Their role model. Who is not perfect. But is the one they would always choose.